interaction design / Loretta Hui

Tajhotels.com Redesign

One of the strongest systematic piece in my portfolio - the Taj project is a redesign of the .com and new sites for two hotel brands.

• Proposed consistent behaviors to ensure a hollistic experience across properties
• Well documented site structure, templates and reusable modules helped clients and development team across the globe understand the underlying architecture more effectively
• Worked well within a multi-disciplinary team consisting of business analyst, functional analyst, content strategist, account manager and visual designers

Lexapro.com Redesign

Another project of mine that uses interactive prototype instead of paper wireframes. Being fluent in HTML, CSS and JavaScript, I find prototyping much more effective when illustrating behaviors we often design today - AJAX, condition based etc. This particular prototype, however, was built with Axure. One advantage of Axure is it allows for conditional behaviors which is often missing from other similar products.

Role: Lead IA
View Prototype

XM Radio iPhone App

One of my favorite projects - the XM Radio iPhone/iPod Touch application that lets users listening to live streaming radio on the go. I really enjoyed designing applications in which people will use everyday.

This was the first gestural documentation in the office and I presented to the entire UX group. It was later adopted by other projects.

Role: Lead IA
View Video on Youtube

Chanel Ecommerce Redesign

Led the redesign effort for the Fragrance & Beauty ecommerce section within Chanel.com. A systematic project in nature, I designed a sophisicated template system and modular components for re-use across the site for a consistent brand experience.

Project also requires me to lead a tight relationship with the ecommerce vendor to make sure all the business rules and complex behaviors are accounted for.

My push for more planning and documentation also paid off at the end of this project. With a tight timeline, I created a requirements and features matrix, feedback log and action items for the team to keep track of progress.

Role: Lead IA

Verizon Pattern Library

Similar to the situation that many organizations face today, Verizon wants a way to unifiy their online properties. Through the site audit process, I created the Verizon Pattern Library. It is used to document common modules or problems and the design solution approved for it.

With the pattern library, efficiency was improved exponentially when creating new online experiences. The pattern library is now hosted on the company's intranet and distributed to many Verizon employees.

Role: Interaction Designer

I also created one for myself:
My Pattern Library on Flickr