1 / 9Profiles on supported devices (Web, PS3, iPad)
2 / 9Different hypothesis of what drive sign ups are being tested.
3 / 9The amount and type of information that users are willing to volunteer for a profile were explored.
4 / 9Different mechanisms for switching profiles were explored and users universally favor switching from the upper-right corner.
5 / 9Many themes of icons were explored and the final set has more personality and reflects popular movie genres.
6 / 9Whether users need to confirm who they are every time were explored.
7 / 9When adding a profile, choosing “This is a profile for kids under 12” keeps the kids content recommendations away from the parents’ experience.
8 / 9Final design: Subtitle and audio options menu
9 / 9Profiles within an account can be managed within a single interface.