Chanel fragrance & beauty ecommerce site

Chanel wanted to launch their first e-commerce site to sell their fragrance & beauty products.  The project focused on recreating a luxury shopping experience customers would expect from a luxury brand through immersive imagery and attentiveness.


ROLE

UX Designer

 

HIGHLIGHTS

  • One of the first to implement wish list ordering, order tracking, and order replenishment
  • Scalable design that was localized in many languages
  • Sales increased 40% during the first week of launch.
  • Led planning workshops and features prioritization with stakeholders