Chanel fragrance & beauty ecommerce site
Chanel wanted to launch their first e-commerce site to sell their fragrance & beauty products. The project focused on recreating a luxury shopping experience customers would expect from a luxury brand through immersive imagery and attentiveness.
- One of the first to implement wish list ordering, order tracking, and order replenishment
- Scalable design that was localized in many languages
- Sales increased 40% during the first week of launch.
- Led planning workshops and features prioritization with stakeholders