Inconsistency

“Turn to the right”, “Open the Car Door Now”, “Smile with your eyes and not your mouth”

I love this campaign.  The metaphor works well for me.  The TV ad was smart and funny.  The site itself was really engaging and sophisicated.  It’s an all around win-win.

The site in question is: http://www.sexysubaru.ca/index2.php?lang=en

I took the picture above using the site’s sophisicated tools.  It was really easy and fun.  After taking 5 photos of the Sumo Wrestler (I swear I didn’t have one picture with just his ass), I get the retouch it right on the site.  Although it wasn’t something like the Adobe Photoshop web app, it was just enough and not too much that it will distract you from finishing it and sending it to the contest.  See the picture below for the retouching part of the site:

I think it was a bit confusing at first on whether me selecting More Shadow and then More Color means I will be apply both together or just More Color.  It was fast to grasp but it could be easier.

I submitted my photo to the contest, hope I get their grand prize.

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