Inconsistency

Check out their website.  I don’t know if I should be laughing at how geeky this is, or their tagline: “Your kids will love ‘em!”
Sure this will come into handy when I brainwash my kid someday to become an ID.

[Read more →]

I am recently working on a project where the team had proposed that the site should use a lot of interactivity to boost engagement.  While I agree to a great extent, I am also an advocate for simplistic design where a person can scroll through the page and look at content with minimum effort.

[Read more →]