Inconsistency

“Turn to the right”, “Open the Car Door Now”, “Smile with your eyes and not your mouth”
I love this campaign.  The metaphor works well for me.  The TV ad was smart and funny.  The site itself was really engaging and sophisicated.  It’s an all around win-win.
The site in question is: http://www.sexysubaru.ca/index2.php?lang=en

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