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	<title>Inconsistency</title>
	
	<link>http://www.lorettahui.com/inconsistency</link>
	<description>bits of interaction design, user experience, advertising and me@new york</description>
	<pubDate>Wed, 19 Nov 2008 18:45:50 +0000</pubDate>
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		<title>Harsh Review of the “Outliers”</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/458690539/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/11/19/harsh-review-of-the-outliers/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 18:44:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=79</guid>
		<description><![CDATA[I really enjoyed Malcolm Gladwell&#8217;s popular book the Tipping Point and was anxiously waiting for his new book &#8220;Outliers&#8221; to come out.  It finally did, but with a harsh review from the New York Times.
&#8220;Malcolm Gladwell’s two humongous best sellers, “The Tipping Point” and “Blink,” share a shake-and-bake recipe that helps explain their popularity. Both popularize scientific, [...]]]></description>
			<content:encoded><![CDATA[<p>I really enjoyed Malcolm Gladwell&#8217;s popular book the <a href="http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.amazon.com');">Tipping Point</a> and was anxiously waiting for his new book &#8220;Outliers&#8221; to come out.  It finally did, but with a <a href="http://www.nytimes.com/2008/11/18/books/18kaku.html" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.nytimes.com');">harsh review</a> from the New York Times.</p>
<p><em><span style="color: #808080;"><span style="color: #808080;">&#8220;Malcolm Gladwell’s two humongous best sellers, “The Tipping Point” and “Blink,” share a shake-and-bake recipe that helps explain their popularity. Both popularize scientific, sociological and psychological theories in a fashion that makes for lively water-cooler chatter about Big Intriguing Concepts: “The Tipping Point” promotes the notion that ideas and fads spread in much the same way as infectious diseases do, while “Blink” theorizes that gut instincts and snap judgments can be every bit as good as decisions made more methodically. Both books are filled with colorful anecdotes and case studies that read like entertaining little stories. Both use PowerPoint-type catchphrases (like the “stickiness factor” and “the Rule of 150”) to plant concepts in the reader’s mind. And both project a sort of self-help chirpiness, which implies that they are giving the reader useful new insights into the workings of everyday life.</span></span></em></p>
<p><em><span style="color: #808080;"> </span></em></p>
<p><em><span style="color: #808080;">“Outliers,” Mr. Gladwell’s latest book, employs this same recipe, but does so in such a clumsy manner that it italicizes the weaknesses of his methodology. The book, which purports to explain the real reason some people — like Bill Gates and the Beatles — are successful, is peppy, brightly written and provocative in a buzzy sort of way. It is also glib, poorly reasoned and thoroughly unconvincing.&#8221;</span></em></p>
<p><span id="more-79"></span></p>
<p>Doesn&#8217;t sound that convincing.  Plus Jame told me the concept behind this book over dinner last night.  The concept was simple and easy to grasp, and I didn&#8217;t feel like I need a full book of examples to understand it.</p>
<p>I guess I will wait for my other favorite writer Steven Johnson&#8217;s the &#8220;<a href="http://www.amazon.com/Invention-Air-Steven-Johnson/dp/1594488525" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.amazon.com');">Invention of Air</a>&#8221; then.<br />
<a href="http://www.amazon.com/Invention-Air-Steven-Johnson/dp/1594488525" onclick="javascript:pageTracker._trackPageview ('/outbound/www.amazon.com');"><img class="alignnone" title="Invention of Air" src="http://ecx.images-amazon.com/images/I/41eVdDedbJL._SL500_AA240_.jpg" alt="" width="240" height="240" /></a></p>
<p><span class="technoratitag">Technorati Tags: <a href="http://www.technorati.com/tags/malcolm" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">malcolm</a>, <a href="http://www.technorati.com/tags/gladwell" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">gladwell</a>, <a href="http://www.technorati.com/tags/outliers" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">outliers</a>, <a href="http://www.technorati.com/tags/steven" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">steven</a>, <a href="http://www.technorati.com/tags/johnson" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">johnson</a>, <a href="http://www.technorati.com/tags/invention" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">invention</a>, <a href="http://www.technorati.com/tags/of" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">of</a>, <a href="http://www.technorati.com/tags/air" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">air</a>, <a href="http://www.technorati.com/tags/book" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">book</a>, <a href="http://www.technorati.com/tags/new" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">new</a>, <a href="http://www.technorati.com/tags/york" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">york</a>, <a href="http://www.technorati.com/tags/times" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">times</a>, <a href="http://www.technorati.com/tags/review" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">review</a></span></p>
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		<item>
		<title>Can’t help but love…Google Mobile voice search</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/457497152/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/11/18/cant-help-but-lovegoogle-mobile-voice-search/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 18:52:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Interaction Design]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=70</guid>
		<description><![CDATA[The accuracy is a hit and miss.  The app is quite good in recognizing words with distinctive sounds.  I said &#8220;IKEA brooklyn&#8221;,&#8221;The Chocolate Room Brooklyn&#8221; and &#8220;The Spotted Pig New York&#8221; and it returned the right results.  It didn&#8217;t understand my name (of course, who knows Hui is not pronounced wii?) or &#8220;Ugg Soho&#8221;.
However, the [...]]]></description>
			<content:encoded><![CDATA[<p>The accuracy is a hit and miss.  The app is quite good in recognizing words with distinctive sounds.  I said &#8220;IKEA brooklyn&#8221;,&#8221;The Chocolate Room Brooklyn&#8221; and &#8220;The Spotted Pig New York&#8221; and it returned the right results.  It didn&#8217;t understand my name (of course, who knows Hui is not pronounced wii?) or &#8220;Ugg Soho&#8221;.</p>
<p>However, the times when it gets it right, it is insanely convenient.  I only tried it for looking up directions, because I have long dreamt of voice search on the GMap iPhone app.  This is a great way to combat the difficulty in typing on the iPhone.</p>
<p>The design is extremely elegant and user friendly as always.  See for yourself:</p>
<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0006.png"><img class="alignnone size-full wp-image-71" title="img_0006" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0006.png" alt="" width="320" height="480" /></a></p>
<p><span id="more-70"></span><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0007.png"><img class="alignnone size-full wp-image-72" title="img_0007" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0007.png" alt="" width="320" height="480" /></a></p>
<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0002.png"><img class="alignnone size-full wp-image-73" title="img_0002" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0002.png" alt="" width="320" height="480" /></a></p>
<p>Expand map on the spot.</p>
<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0003.png"><img class="alignnone size-full wp-image-74" title="img_0003" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0003.png" alt="" width="320" height="480" /></a></p>
<p>Click on map to launch GMap in iPhone.</p>
<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0004.png"><img class="alignnone size-full wp-image-75" title="img_0004" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0004.png" alt="" width="320" height="480" /></a></p>
<p>Can also click on Get Directions and launch GMap on iPhone.</p>
<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0005.png"><img class="alignnone size-full wp-image-76" title="img_0005" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/img_0005.png" alt="" width="320" height="480" /></a></p>
<p><span class="technoratitag">Technorati Tags: <a href="http://www.technorati.com/tags/mobile" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">mobile</a>, <a href="http://www.technorati.com/tags/google" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">google</a>, <a href="http://www.technorati.com/tags/app" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">app</a>, <a href="http://www.technorati.com/tags/voice" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">voice</a>, <a href="http://www.technorati.com/tags/search" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">search</a>, <a href="http://www.technorati.com/tags/iphone" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">iphone</a></span></p>
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		<item>
		<title>My Experience with Zappos’ Great Customer Service</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/456116826/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/11/17/my-experience-with-zappos%e2%80%99-great-customer-service/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 15:37:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=66</guid>
		<description><![CDATA[ There is this pair of shoes I really want to return to Zappos.  I keep on delaying on the return because the box is huge and is hard to bring it into the office. There is no rush thanks to the 365 days return policy.
On Friday night we happened to have rented a [...]]]></description>
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UnhideWhenUsed="false" Name="Colorful List Accent 3" /> <w:LsdException Locked="false" Priority="73" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Grid Accent 3" /> <w:LsdException Locked="false" Priority="60" SemiHidden="false"    UnhideWhenUsed="false" Name="Light Shading Accent 4" /> <w:LsdException Locked="false" Priority="61" SemiHidden="false"    UnhideWhenUsed="false" Name="Light List Accent 4" /> <w:LsdException Locked="false" Priority="62" SemiHidden="false"    UnhideWhenUsed="false" Name="Light Grid Accent 4" /> <w:LsdException Locked="false" Priority="63" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4" /> <w:LsdException Locked="false" Priority="64" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4" /> <w:LsdException Locked="false" Priority="65" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium List 1 Accent 4" /> <w:LsdException Locked="false" Priority="66" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium List 2 Accent 4" /> <w:LsdException Locked="false" Priority="67" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4" /> <w:LsdException Locked="false" Priority="68" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4" /> <w:LsdException Locked="false" Priority="69" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4" /> <w:LsdException Locked="false" Priority="70" SemiHidden="false"    UnhideWhenUsed="false" Name="Dark List Accent 4" /> <w:LsdException Locked="false" Priority="71" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Shading Accent 4" /> <w:LsdException Locked="false" Priority="72" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful List Accent 4" /> <w:LsdException Locked="false" Priority="73" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Grid Accent 4" /> <w:LsdException Locked="false" Priority="60" SemiHidden="false"    UnhideWhenUsed="false" Name="Light Shading Accent 5" /> <w:LsdException Locked="false" Priority="61" SemiHidden="false"    UnhideWhenUsed="false" Name="Light List Accent 5" /> <w:LsdException Locked="false" Priority="62" SemiHidden="false"    UnhideWhenUsed="false" Name="Light Grid Accent 5" /> <w:LsdException Locked="false" Priority="63" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5" /> <w:LsdException Locked="false" Priority="64" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5" /> <w:LsdException Locked="false" Priority="65" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium List 1 Accent 5" /> <w:LsdException Locked="false" Priority="66" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium List 2 Accent 5" /> <w:LsdException Locked="false" Priority="67" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5" /> <w:LsdException Locked="false" Priority="68" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5" /> <w:LsdException Locked="false" Priority="69" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5" /> <w:LsdException Locked="false" Priority="70" SemiHidden="false"    UnhideWhenUsed="false" Name="Dark List Accent 5" /> <w:LsdException Locked="false" Priority="71" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Shading Accent 5" /> <w:LsdException Locked="false" Priority="72" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful List Accent 5" /> <w:LsdException Locked="false" Priority="73" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Grid Accent 5" /> <w:LsdException Locked="false" Priority="60" SemiHidden="false"    UnhideWhenUsed="false" Name="Light Shading Accent 6" /> <w:LsdException Locked="false" Priority="61" SemiHidden="false"    UnhideWhenUsed="false" Name="Light List Accent 6" /> <w:LsdException Locked="false" Priority="62" SemiHidden="false"    UnhideWhenUsed="false" Name="Light Grid Accent 6" /> <w:LsdException Locked="false" Priority="63" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6" /> <w:LsdException Locked="false" Priority="64" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6" /> <w:LsdException Locked="false" Priority="65" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium List 1 Accent 6" /> <w:LsdException Locked="false" Priority="66" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium List 2 Accent 6" /> <w:LsdException Locked="false" Priority="67" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6" /> <w:LsdException Locked="false" Priority="68" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6" /> <w:LsdException Locked="false" Priority="69" SemiHidden="false"    UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6" /> <w:LsdException Locked="false" Priority="70" SemiHidden="false"    UnhideWhenUsed="false" Name="Dark List Accent 6" /> <w:LsdException Locked="false" Priority="71" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Shading Accent 6" /> <w:LsdException Locked="false" Priority="72" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful List Accent 6" /> <w:LsdException Locked="false" Priority="73" SemiHidden="false"    UnhideWhenUsed="false" Name="Colorful Grid Accent 6" /> <w:LsdException Locked="false" Priority="19" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis" /> <w:LsdException Locked="false" Priority="21" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis" /> <w:LsdException Locked="false" Priority="31" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference" /> <w:LsdException Locked="false" Priority="32" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Intense Reference" /> <w:LsdException Locked="false" Priority="33" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Book Title" /> <w:LsdException Locked="false" Priority="37" Name="Bibliography" /> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading" /> </w:LatentStyles> </xml><![endif]--> There is this pair of shoes I really want to return to Zappos.<span> </span><span> </span>I keep on delaying on the return because the box is huge and is hard to bring it into the office.<span> </span>There is no rush thanks to the 365 days return policy.</p>
<p class="MsoNormal">On Friday night we happened to have rented a Zipcar and the post office is on our way.<span> </span>I decided it will be the perfect opportunity to drop off the shoes.<span> </span>I went on Zappos and try to log on but couldn’t.<span> </span>My browser usually have my username and password cookied and it was weird when the password didn’t auto-fill after I entered my email.<span> </span>I keep getting the same error message that the user id and password combination does not exist or something like that.<span> </span>I must have tried a thousand combinations and none worked.<span> </span>I tried retrieving it from the lost password twice but it didn’t send me anything.</p>
<p class="MsoNormal"><span id="more-66"></span></p>
<p class="MsoNormal">I became really frustrated when I couldn’t log onto Zappos to get the return label in time for our Zipcar.<span> </span>The Live Chat has too long a wait so I left a message.<span> </span><span> </span>I also decided to complain on Twitter, hoping they will find me so I don’t have to sit down and call them (multitasking has always been my thing so I hate phone calls).<span> </span></p>
<p class="MsoNormal">No response yet the next AM.<span> </span>However, a response finally came in from someone at Zappos through Twitter at around 6pm (they had followed me on Twitter after Zappos was mentioned in my feed).<span> </span>It turns out to be Zappos CEO (I know because I watched him on the Web 2.0 Summit podcasts)!<span> </span>He was really nice and patience.<span> </span>He asked me to call customer rep but I told him the wait was too long.<span> </span>He ended up just helping me himself.<span> </span>In fact, after they found my tweet, Tony emailed me, a customer rep emailed me my password, and a customer rep called me.<span> </span><span> </span>After a bit of troubleshooting with Tony, it turns out that I had entered the wrong email address (the browser auto-fill completed the wrong address).<span> </span></p>
<p class="MsoNormal">I do think there is potentially an underlying usability issue with the error messages.<span> </span>If they have told me that the email address does not exist, it would have been solved without all this.<span> </span>They also haven&#8217;t tell me why I didn&#8217;t receive the lost password email twice(if a wrong email address is entered, it should return an error message).  But this post is about Zappos’ great customer service.<span> </span>There you go, another satisfaction post on the blogosphere.</p>
<p class="MsoNormal">Zappos&#8217; CEO at Web 2.0 Summit this year (good jokes throughout):</p>
<p class="MsoNormal"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="420" height="298" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://blip.tv/play/gfIU2KczhZlM" /><embed type="application/x-shockwave-flash" width="420" height="298" src="http://blip.tv/play/gfIU2KczhZlM"></embed></object></p>
<p><img id="image329" src="http://freehogg.wordpress.com/files/2006/04/technorati.gif" alt="Technorati" /> technorati tags: <a href="http://www.technorati.com/tags/zappos" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">zappos</a>, <a href="http://www.technorati.com/tags/customer" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">customer</a>, <a href="http://www.technorati.com/tags/service" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">service</a>, <a href="http://www.technorati.com/tags/tony" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">tony</a>, <a href="http://www.technorati.com/tags/hsieh" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">hsieh</a>, <a href="http://www.technorati.com/tags/rep" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">rep</a></p>
<img src="http://feeds.feedburner.com/~r/lorettahui/cVKD/~4/456116826" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Pronotes for annotating your HTML prototype</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/452167109/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/11/13/pronotes-for-annotating-your-html-prototype/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 20:07:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Interaction Design]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=62</guid>
		<description><![CDATA[
According to the website, Protonotes are
&#8220;notes that you add to your prototype that allow project team members to discuss system functionality, design, and requirements directly on the prototype. You can think of it like a discussion board/wiki in direct context of your prototype.&#8220;
It is an extremely useful tool to have if you ever do HTML [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/pronotes.png"><img class="alignnone size-full wp-image-63" title="pronotes" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/pronotes.png" alt="" width="500" height="238" /></a></p>
<p>According to the website, Protonotes are</p>
<p style="text-align: left;"><span style="color: #808080;">&#8220;<em>notes that you add to your prototype that allow project team members to discuss system functionality, design, and requirements directly on the prototype. You can think of it like a discussion board/wiki in direct context of your prototype.</em>&#8220;</span></p>
<p style="text-align: left;">It is an extremely useful tool to have if you ever do HTML prototyping.  Having did that for a project and went to presentations of others who have, it seems that although everyone has a different method of annotating, it is still one of the most complicated part of the process.  I know someone here at Razorfish embedded it in their code with the help of a PLD.  My old project uses the combination of code and Wiki, which I think is more robust.</p>
<p style="text-align: left;"><span id="more-62"></span></p>
<p style="text-align: left;">However, I think Protonotes makes this process a lot easier by allowing us to drag and drop it to wherever it is suppose to go.  It also makes collaboration a lot simpler, since even a novice can easily figure out where to place the note.</p>
<p style="text-align: left;">It even prints properly!  The sandbox from Protonotes website doesn&#8217;t print properly but try <a href="http://www.intelleto.com/protonotes/3columns.html" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.intelleto.com');">this one</a> (found from <a href="http://www.adaptivepath.com/blog/2008/11/13/protonotes-a-new-tool-for-collaborating-with-your-team/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.adaptivepath.com');">Adaptive Path&#8217;s post</a>).</p>
<p style="text-align: left;">I know this is probably an early prototype, but features that I would like to see in future iterations are:</p>
<ul>
<li>Ability to group notes by layer and show/hide layers - this is mostly for hiding expired notes but doesn&#8217;t want to remove them entirely</li>
<li>Ability to choose color for notes - this is for when there are multiple reviewers or for developers to post questions on the interface</li>
<li>Automatic time-stamp</li>
</ul>
<p>But very cool so far!</p>
<p style="text-align: left;">
<p><img id="image329" src="http://freehogg.wordpress.com/files/2006/04/technorati.gif" alt="Technorati" /> technorati tags: <a href="http://www.technorati.com/tags/protonotes" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">protonotes</a>, <a href="http://www.technorati.com/tags/annotation" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">annotation</a>, <a href="http://www.technorati.com/tags/html" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">html</a>, <a href="http://www.technorati.com/tags/prototype" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">prototype</a>, <a href="http://www.technorati.com/tags/wireframes" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">wireframes</a>, <a href="http://www.technorati.com/tags/" rel="tag" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');"></a></p>
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		<item>
		<title>WallSwaps</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/452094518/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/11/13/wallswaps/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 19:07:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Interaction Design]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=59</guid>
		<description><![CDATA[WallSwaps have a pretty cool interface.  Just hold the ctrl key and move the mouse and the screen will follow wherever your mouse pointer goes.

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wallswaps.com/#viewzi" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.wallswaps.com');">WallSwaps</a> have a pretty cool interface.  Just hold the ctrl key and move the mouse and the screen will follow wherever your mouse pointer goes.</p>
<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/wallswap.png"><img class="alignnone size-full wp-image-60" title="wallswap" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/11/wallswap.png" alt="" width="500" height="235" /></a></p>
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		<item>
		<title>Jerry Yang’s very entertaining interview</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/451057331/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/11/12/jerry-yangs-very-entertaining-interview/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 20:03:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=54</guid>
		<description><![CDATA[I know this post is a bit late seeing that the panel was last week but I just got around to watching it.  The conference in question is the Web 2.0 Summit in SF.  The panel is the infamous Jerry Yang&#8217;s interview.  There are a lot of reviews online on his performance and definitely some [...]]]></description>
			<content:encoded><![CDATA[<p>I know this post is a bit late seeing that the panel was last week but I just got around to watching it.  The conference in question is the <a href="http://en.oreilly.com/web2008/public/schedule/speakers" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/en.oreilly.com');">Web 2.0 Summit</a> in SF.  The panel is the infamous Jerry Yang&#8217;s interview.  There are a lot of reviews online on his performance and definitely some bad ones.  I think it is worth a watch, considering the buzz it has been generating around the blogosphere on what he said about the Microsoft deal.</p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/1568178642" bgcolor="#FFFFFF" flashVars="videoId=1902609840&#038;playerId=1568178642&#038;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
<p><span id="more-54"></span></p>
<p>The beginning of the interview is definitely worth the watch.  The love triangle alone is probably the most entertaining news in my GReader lately.  If you are remotely interested in this topic, I suggest you hear it from Jerry first hand.  There might be a little desperation in his tone, but he took on some tough questions.  It is funny too at times.</p>
<p>Here is a <a href="http://news.cnet.com/8301-17939_109-10094826-2.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/news.cnet.com');">post</a> on their new platform.</p>
<p><span class="technoratitag">Technorati Tags: <a href="http://www.technorati.com/tags/jerry" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">jerry</a>, <a href="http://www.technorati.com/tags/yang" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">yang</a>, <a href="http://www.technorati.com/tags/web2.0" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">web2.0</a>, <a href="http://www.technorati.com/tags/summit" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">summit</a>, <a href="http://www.technorati.com/tags/san" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">san</a>, <a href="http://www.technorati.com/tags/francisco" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">francisco</a></span></p>
<img src="http://feeds.feedburner.com/~r/lorettahui/cVKD/~4/451057331" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Forget Skype Phone IPEVO</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/393251017/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/09/15/forget-skype-phone-ipevo/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 14:25:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Gadget]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=47</guid>
		<description><![CDATA[I previously blogged about my happy purchase of the IPEVO Skype phone.  It won an industrial design award and seemed to have solved the problem of echo during a call.  However, after about three months of usage, it completely died.
If you are planning to purchase this phone, my advise to you is to forget about [...]]]></description>
			<content:encoded><![CDATA[<p>I previously <a href="http://www.lorettahui.com/inconsistency/2008/06/28/my-new-skype-phone/" target="_blank">blogged</a> about my happy purchase of the <a href="http://www.ipevo.com/products/free1/free1_overview.htm" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.ipevo.com');">IPEVO Skype phone</a>.  It won an industrial design award and seemed to have solved the problem of echo during a call.  However, after about three months of usage, it completely died.</p>
<p><span id="more-47"></span>If you are planning to purchase this phone, my advise to you is to forget about it.  This phone is an absolute waste of money.  It was working well for a couple days.  After about 2 weeks, it had stopped to function properly.  </p>
<p>People said they have trouble hearing me or my voice is weirdly distorted.  The driver crashes daily:<br />
<a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/09/picture-2.png"><img class="aligncenter size-full wp-image-48" title="picture-2" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/09/picture-2.png" alt="" width="457" height="200" /></a></p>
<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/09/picture-2.png"></a>It doesn&#8217;t matter whether you are using the phone or not, it just crashes several times a day.  The input volume goes up and down while you are on a call.  I even have to keep increasing the input volume while talking just so the person on the other side can hear me.</p>
<p>About a couple days ago, I received this message and the phone had completely shut off on me:<br />
<a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/09/picture-3.png"><img class="aligncenter size-full wp-image-49" title="picture-3" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/09/picture-3.png" alt="" width="433" height="180" /></a> </p>
<p>I tried restarting my computer but it didn&#8217;t work.  I tried reinstalling this damn thing but it didn&#8217;t work.  Completely dead.</p>
<p>Don&#8217;t waste your money.</p>
<p><span class="technoratitag">Technorati Tags: <a href="http://www.technorati.com/tags/ipevo" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">ipevo</a>, <a href="http://www.technorati.com/tags/skype" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">skype</a>, <a href="http://www.technorati.com/tags/phone" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">phone</a></span></p>
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		<item>
		<title>Google Chrome Crashed</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/384505856/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/09/05/google-chrome-crashed/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 20:50:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Interaction Design]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=43</guid>
		<description><![CDATA[
Strangely, after I hit Submit Error Report, all the tabs stayed and including the iLike tab.
Anyway, I really like the user experience of the browser.  On the other hand, it lags ALL the time on my machine which is really annoying.

Technorati Tags: google, chrome, browser, crashed, crash
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/09/google_chrome_crashed2.jpg"><img class="alignnone size-full wp-image-44" title="google_chrome_crashed2" src="http://www.lorettahui.com/inconsistency/wp-content/uploads/2008/09/google_chrome_crashed2.jpg" alt="" width="500" height="348" /></a></p>
<p>Strangely, after I hit Submit Error Report, all the tabs stayed and including the iLike tab.</p>
<p>Anyway, I really like the user experience of the browser.  On the other hand, it lags ALL the time on my machine which is really annoying.</p>
<p>
<span class="technoratitag">Technorati Tags: <a href="http://www.technorati.com/tags/google" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">google</a>, <a href="http://www.technorati.com/tags/chrome" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">chrome</a>, <a href="http://www.technorati.com/tags/browser" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">browser</a>, <a href="http://www.technorati.com/tags/crashed" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">crashed</a>, <a href="http://www.technorati.com/tags/crash" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">crash</a></span></p>
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		<title>Magnets for the Ultimate Geek</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/375658397/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/08/26/magnets-for-the-ultimate-geek/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 23:04:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=35</guid>
		<description><![CDATA[
Check out their website.  I don&#8217;t know if I should be laughing at how geeky this is, or their tagline: &#8220;Your kids will love &#8216;em!&#8221;
Sure this will come into handy when I brainwash my kid someday to become an ID. 
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.guimagnets.com/order/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.guimagnets.com');"><img class="alignleft" title="Form Elements" src="http://www.guimagnets.com/images/formset_03_thumb.jpg" alt="" width="120" height="120" /></a></p>
<p>Check out their <a href="http://www.guimagnets.com/order/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.guimagnets.com');">website</a>.  I don&#8217;t know if I should be laughing at how geeky this is, or their tagline: &#8220;Your kids will love &#8216;em!&#8221;</p>
<p>Sure this will come into handy when I brainwash my kid someday to become an ID. <img src='http://www.lorettahui.com/inconsistency/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /></p>
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		<title>Great Article: Winning Considerations for Interactive Content</title>
		<link>http://feeds.feedburner.com/~r/lorettahui/cVKD/~3/357484020/</link>
		<comments>http://www.lorettahui.com/inconsistency/2008/08/06/great-article-winning-considerations-for-interactive-content/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 15:08:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Interaction Design]]></category>

		<guid isPermaLink="false">http://www.lorettahui.com/inconsistency/?p=31</guid>
		<description><![CDATA[I am recently working on a project where the team had proposed that the site should use a lot of interactivity to boost engagement.  While I agree to a great extent, I am also an advocate for simplistic design where a person can scroll through the page and look at content with minimum effort.

There is [...]]]></description>
			<content:encoded><![CDATA[<p>I am recently working on a project where the team had proposed that the site should use a lot of interactivity to boost engagement.  While I agree to a great extent, I am also an advocate for simplistic design where a person can scroll through the page and look at content with minimum effort.</p>
<p><span id="more-31"></span></p>
<p>There is a new article on UX Matters that speaks directly about this issue.  The article, <a href="http://www.uxmatters.com/MT/archives/000313.php" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.uxmatters.com');">Winning Considerations for Interactive Content</a>, mentioned a couple things we as Interaction Designers should consider before proposing too much interactivity for reading content.  The article listed out some great points such as the ability to link to content disappears when they are on layers that doesn&#8217;t have a unique URL.  In addition, printing is another problem which we tend to forget.</p>
<p>Anyway, very thought provoking.</p>
<p>
<span class="technoratitag">Technorati Tags: <a href="http://www.technorati.com/tags/winning" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">winning</a>, <a href="http://www.technorati.com/tags/considerations" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">considerations</a>, <a href="http://www.technorati.com/tags/for" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">for</a>, <a href="http://www.technorati.com/tags/interactive" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">interactive</a>, <a href="http://www.technorati.com/tags/content" rel="tag" onclick="javascript:pageTracker._trackPageview ('/outbound/www.technorati.com');">content</a></span></p>
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