Portfolio of Loretta Hui

An interaction designer and information architect with four years of experience creating user-centric web based solutions that meet business objectives and user needs. Strong background and experience in creative strategy, online branding, systematic design, user research and content strategy. I have experience leading web and mobile engagements with Fortune 500 companies such as Johnson & Johnson, Verizon and Verizon. Prior to my agency work, I worked mostly in the mobile and publishing industries.

XM Satellite Radio: Led the partial re-design effort of xmradio.com and other XM web properties.

Confidential: Participated and led the creation of a mobile application for the iPhone and iPod Touch. Application is one of the first native applications in the world offered to the public through the Apple App Store.

Verizon / Verizon Wireless: With a solid background in systematic design, Loretta led several projects on the account that was UX intensive.

Highlights: Online account management interface for Verizon/Verizon Wireless small business and enterprise users, creation of a UX pattern library for all of Verizon’s and Verizon Wireless’ web properties.

Johnson and Johnson Vision Care: .com redesign of Johnson and Johnson Vision Care and Johnson and Johnson Vision Care Institute. One of the sites uses rich media to further engage audience with product information. Created information architecture for a complex knowledgebase and advanced search interface.

Johnson and Johnson Vision Care is interested in extending their web presence by building an online community and position it as the resource destination for eye doctors. With that goal, I led and created designs for two web properties, one focused on marketing and the other on education. For the educational website, I designed a knowledgebase that helps doctors find learning materials and uses metadata to improve relevancy. Rich media was also used on both sites to further engage eye doctors.

HTML prototype was delivered for this project and was well received internally and with the clients. Simple JavaScript was used to prototype AJAX behaviors where it would otherwise be difficult to explain on paper.

Acuvue: Lead Interaction Designer of the Acuvue Hampton High project, an engaging online experience targeted towards teenagers. Teenagers can watch a series of webisodes on the website and vote for outcomes. To further tap into the social space and increase brand awareness, a Facebook group was created for this project.

• Managed the Art and Marketing department
• Designed the Pepper Wireless online store and detailed analysis of user workflows, site functionality and navigation
• Developed successful marketing campaigns through promotional materials, banners, and online presence.

• Worked closely with the Founder and designers on creative concepts for each issue
• Managed day to day maintenance with the magazine blog